FREE RESOURCES FOR INDIE DEVS
Checklists, templates, and playbooks from 10+ years of publishing indie games on Steam. No email required. Just download and use.
Downloadable PDFs
Long-form templates and playbooks. Save them, print them, fill them in.
Indie Steam Launch Checklist
12-month operational playbook for shipping on Steam. 100+ checkboxes across 8 phases. Includes 2026 benchmark tables and red-flag indicators.
Indie Game Press Kit Template
Fill-in-the-blank press kit: fact sheet, descriptions (3 lengths), asset specs, quote templates, email scripts, and hosting structure.
Publisher Pitch Deck Template
Slide-by-slide template for pitching your game to any publisher. 12 core slides + appendix. Written by a publisher who reads pitches weekly.
Steam Page Optimization Audit
Scored rubric (0–5 across 20 sections) for grading your Steam page out of 100. Capsule, trailer, screenshots, copy, tags, demo, community. Brutally honest.
Interactive tools
Run real numbers on your own game. No download, no signup. Real benchmarks, real math.
Wishlist → Sales Forecast Calculator
Enter your wishlists and price. See projected launch revenue, year-1 forecast, break-even, and how your numbers compare across self-published, Mad Octopus, and traditional publisher deals.
Demo / Next Fest Performance Tracker
Input demo downloads, wishlists before and after, and review counts. Get graded performance, comparison to 2026 indie benchmarks, and specific next steps.
Bulk Steam Key Checker
Paste a list of your Steam keys and see which are already activated and which are still unclaimed - checked in bulk through your own Steamworks account. Keys never leave your browser. CSV export included. Free Dev Hub account required (joining takes a minute).
Bundle Images Generator
Pick 2-4 Steam games and get every bundle asset format Steamworks asks for - composed from their official artwork, text-free per Steam's rules, in one ZIP. Works for any games, in our pool or not. Free Dev Hub account required.
Review Milestone Calculator
Steam shows no score below 10 reviews, "Very Positive" needs 50, "Overwhelmingly" needs 500. Project your review count from wishlists and sales, and see the exact distance to each label.
Need help with your launch?
These resources are free because we believe indie devs deserve real information. If you want a publisher who actually does the work (tailored terms, zero upfront fees, released games welcome), let's talk.