STEAM PUBLISHING BLOG
Tips, guides, and insights on publishing indie games on Steam. Written by a veteran Steam publisher who's been in the trenches.
Steam Bundle Matchmaking for Indie Devs: How Mad Octopus Bundles Works
Bundles are the cheapest visibility on Steam. We built a swipe-to-match Dev Hub that finds your game a bundle partner and generates the assets, discount and launch plan for you. Here's how it works.
Steam Sales & Fest Calendar 2026: Why Timing Is Half Your Launch
Every confirmed Steam sale, Next Fest and themed fest for the rest of 2026 - including the Autumn Sale's big move to October - and how to plan launches, discounts and bundles around them.
6 Free Tools for Indie Steam Developers: A Resource Library
Four PDF templates and two interactive web calculators we built for indie devs launching on Steam. Launch checklist, press kit, pitch deck, page audit, wishlist calculator, demo tracker. All free, no email.
5 Mistakes Indie Developers Make When Publishing on Steam
Avoid these common pitfalls that cost indie developers thousands of wishlists and sales on Steam. Learn from real publishing experience.
Steam Next Fest 2026: The Ultimate Guide for Indie Developers
How to maximize wishlists during Steam Next Fest. Demo preparation, marketing strategy, and timeline from a veteran Steam publisher.
How to Market Your Indie Game on Steam in 2026
A complete marketing playbook for indie developers. TikTok, influencers, Steam events, community building, and more.
Steam Publishing Tips, in Your Inbox
Monthly newsletter for indie devs: launch case studies, wishlist tactics, Steam algorithm changes. No spam.