STEAM PUBLISHING BLOG
Tips, guides, and insights on publishing indie games on Steam. Written by a veteran Steam publisher who's been in the trenches.
Steam Launch Checklist: The Complete 12-Month Plan for Indie Games
157 tasks across 9 phases - from business setup 12 months out to launch day and the post-launch year. Interactive: tick items and your progress is saved in your browser. With 2026 wishlist and conversion benchmarks, and a free PDF version.
The Week We Went Reseller Hunting (and Built a Free Bundle Art Generator)
339 bad actors cut from our creator base, a 25-millisecond bot caught red-handed, tamper-proof key claims, and new 👍/🚩 claimer flags for developers - plus a free generator that makes all your Steam bundle art in one click, and a hub that now speaks 5 languages.
3 Weeks of Shipping: What's New in the Dev Hub & Creator Hub
Self-serve creator mailings with live stats, one key pool per game, creator DMs, a request-any-Steam-game concierge, in-app Steam previews and a proposed Steam festival. Everything we shipped in three weeks, built from developer and creator feedback.
Steam Bundle Matchmaking for Indie Devs: How Mad Octopus Bundles Works
Bundles are the cheapest visibility on Steam. We built a swipe-to-match Dev Hub that finds your game a bundle partner and generates the assets, discount and launch plan for you. Here's how it works.
Steam Sales & Fest Calendar 2026: Why Timing Is Half Your Launch
Every confirmed Steam sale, Next Fest and themed fest for the rest of 2026 - including the Autumn Sale's big move to October - and how to plan launches, discounts and bundles around them.
6 Free Tools for Indie Steam Developers: A Resource Library
Four PDF templates and two interactive web calculators we built for indie devs launching on Steam. Launch checklist, press kit, pitch deck, page audit, wishlist calculator, demo tracker. All free, no email.
5 Mistakes Indie Developers Make When Publishing on Steam
Avoid these common pitfalls that cost indie developers thousands of wishlists and sales on Steam. Learn from real publishing experience.
Steam Next Fest October 2026: The Complete Guide for Indie Developers
Demo prep deadlines, a day-by-day marketing plan and streaming strategy for the October 2026 Next Fest - with real wishlist benchmarks from a veteran Steam publisher.
How to Market Your Indie Game on Steam in 2026
A complete marketing playbook for indie developers. TikTok, influencers, Steam events, community building, and more.
Steam Publishing Tips, in Your Inbox
Monthly newsletter for indie devs: launch case studies, wishlist tactics, Steam algorithm changes. No spam.