MAD OCTOPUS
Publishing GuideServicesResourcesFAQBundle FestivalKeymailer alternativePaid creator campaigns
For developersGamesBlogDev HubCreator Hub
EnglishFrançaisDeutsch日本語中文

STEAM BUNDLE MATCHMAKING

Bundles are the cheapest visibility boost on Steam - if you find the right partner. Swipe through curated indie games, match with a developer who wants to bundle with you, and ship it together.

And matchmaking is just the front door: the same account unlocks key mailings to 24,000+ content creators, free Steam page audits and a whole toolbox for indie launches.

Join free with a bundle-slot deal · or $9.99 one-time

Just want creators to cover your game? Start here →

   

 

 

 

Join the Dev Hub

Add your Steam game, swipe curated partners and ship a bundle together - plus creator mailings, free Steam page audits and a full developer toolbox. Pick how you join:

For studios and developers (B2B). By joining you accept the Terms of Service including the bundle-slot commitment (Terms §6): Mad Octopus may occupy one of the top 3 bundle slots on games you add and analytics cookies (Google Analytics, Microsoft Clarity) per the Privacy Policy.

Try the deck

Drag the card left or right - exactly like members swipe the real pool.

The Witcher 3: Wild Hunt
The Witcher 3: Wild Hunt

RPG, Open World · $39.99

Overwhelmingly Positive· 750K

MORE THAN BUNDLE MATCHMAKING

One free account opens the whole launch toolkit - for developers on this side, and for the content creators we connect you with on the other.

Creator mailings that move keys

Load your Steam keys and we mail them to a best-fit slice of our 24,000+ content-creator base - or to the whole base. You watch opens, key claims and the waitlist live, key by key.

Free Steam page audits

Queue an automated audit of your store page: completeness checklist, genre benchmarks, pricing and release-timing analysis - delivered to your inbox, free, as often as once a week per game.

Localization that knows your game

Upload your strings (Godot/Unity CSV, Unreal PO or JSON), see the price first, edit the proposed glossary and get every language back with placeholders checked on each string. Built on Gemini, priced at cost x2, from $9.99 per job.

A growing developer toolbox

Steam key checker, bundle art generator, the Bundle Autopilot Chrome extension that clicks through Steamworks with you, and a community blacklist of suspicious key claimers.

Your keys in front of vetted creators

Drop keys into our Creator Hub and hundreds of human-approved YouTubers, streamers and curators can grab them. Every account is reviewed by a person - no bots, no key resellers.

Coverage that reports itself

A bot watches YouTube, Steam curators and the wider web for videos, reviews and mentions of your game - and shows exactly who claimed which key, so you stay in control.

A direct line between devs and creators

Creators message you inside the hub, wishlist your game and request keys by name; you see each claimer's public profile and track record. Two communities, one roof.

Content creator, not a developer? The other side of the hub is built for you: visit the Creator Hub

SEE HOW IT WORKS

WHY BUNDLE?

The cheapest visibility on Steam

A bundle is a store-page presence on someone else's game - permanently. Every visitor to your partner's page sees your game in the 'complete the set' box. No ad spend, no algorithm luck.

Borrow each other's audience

Your partner's wishlisters and owners are already buyers of games like yours. A bundle puts your game in front of them at the exact moment they're in a buying mood.

A launch-beat for free

A new bundle is news: a reason for a social post, a Discord ping, a curator mail - for both studios at once. Two communities amplify one release.

HOW IT WORKS

1. Submit your game

Sign in with just your email and paste your Steam store link. Every game is verified - instantly if your email matches the game, otherwise by a quick manual check - no shovelware, no asset flips.

2. Swipe potential partners

Browse curated games that could sell next to yours. Like the ones you'd bundle with, pass on the rest. Nobody sees your choices.

3. Match with a developer

When two developers like each other's games, it's a match - you both get each other's contact details instantly by email.

4. Launch the bundle

Mad Octopus helps matched pairs ship: bundle artwork, store copy and a suggested discount, built from both games' assets.

WHAT YOU GET IN THE DEV HUB

Swipe matchmaking with Fit score

A curated deck of games that could sell next to yours, each scored for genre, price and audience fit. Like, pass, undo - nobody sees your choices until it's mutual.

Built-in chat

Matched? Talk right in the hub - no hunting for emails. You also get the studio's profile and contact, and can pick up where you left off anytime.

Ready-made bundle kit

Every match comes with a generated asset pack in all six Steamworks formats, a store-description draft and a suggested discount with the reasoning spelled out.

Launch-window planner

The kit suggests concrete two-week windows that dodge Next Fests and seasonal sales, so your bundle doesn't drown in Steam's own noise.

Your game's pulse

See how many developers reviewed your game, how many liked it and how your matches are progressing - per game, at a glance.

Curated pool, real studios

Every game is verified before it enters the deck - by a matching developer email or a manual check by the Mad Octopus team. No shovelware, no asset flips, no bots - just developers who actually ship.

All of it built by an indie Steam publisher that ships bundles for its own games.

Questions, feedback or need a hand?

We're an indie publisher building this in the open. Reach out on Discord and we'll help you out.

MAD OCTOPUS

Indie Steam publisher helping developers publish and market games on Steam. Fair deals, aggressive marketing, zero BS. Founded by Piotr Karbowski, veteran of the gaming industry.

Steam Publishing

  • How to Publish on Steam
  • Steam Publishing Services
  • Free Resources
  • Published Games
  • Blog
  • FAQ

Hubs & tools

  • For developers
  • Bundle Matchmaking
  • Creator Hub
  • Bundle Festival
  • Paid creator campaigns
  • Press kits
  • Keymailer alternative

Connect

  • Submit Your Game
  • Discord
  • LinkedIn
  • X (Twitter)
  • Bluesky
  • YouTube
  • Follow us on Steam
  • Privacy Policy
  • Terms of Service
EnglishFrançaisDeutsch日本語中文

© 2026 Mad Octopus. Indie Steam publisher. All rights reserved. | Privacy Policy

Mad Octopus sp. z o.o. · Registered office: ul. Gajowa 17, 05-825 Opypy, Poland · Registry court: Sąd Rejonowy dla m.st. Warszawy w Warszawie, XIV Wydział Gospodarczy Krajowego Rejestru Sądowego · KRS 0001188300 · NIP 5291863316 · REGON 542444013 · Share capital: PLN 5,000.00

MAD OCTOPUSDEV HUB
MAD OCTOPUSDEV HUB

Loading your hub...