STEAM PUBLISHING SERVICES
Everything you need to successfully publish and market your indie game on Steam. From Steam page optimization to influencer campaigns. We handle it all so you can focus on making your game.
HOW WE WORK AS YOUR STEAM PUBLISHER
Mad Octopus is a full-service indie Steam publisher. We don't just slap your game on Steam and walk away. We build a custom publishing strategy around your game, your audience, and your goals. Here's what that looks like.
Steam Marketing & PR
We create and execute a full marketing strategy for your Steam game. Press releases, media outreach, community engagement, Steam events participation, and targeted ad campaigns. We market your game like it's our own because our success depends on yours.
Influencer & Streamer Outreach
We run campaigns off our in-house database of 24,000+ gaming creator contacts across YouTube, Twitch, and TikTok, built over years of relationships. We send Steam keys to the right creators, coordinate coverage campaigns, and track results in real time. No spray-and-pray. Targeted outreach that converts to wishlists and sales.
Steam Page Optimization
Your Steam store page is your #1 sales tool. We optimize every element: capsule images, screenshots, descriptions, tags, trailer placement, and review management. A well-optimized Steam page can double your conversion rate from visitor to buyer.
Social Media Campaigns
TikTok, Twitter/X, YouTube, Reddit. We create and manage social media campaigns that build hype for your Steam launch. Short-form video content, community posts, developer diaries, and viral marketing tactics tailored to your game's genre and audience.
Console Porting
Ready to bring your Steam game to Nintendo Switch, PlayStation, or Xbox? We coordinate the entire porting process with trusted partners, handle platform submissions, and manage the business side so you can focus on quality.
Design & UX Feedback
Our founder is a game designer with 10+ years of experience. We provide hands-on feedback on gameplay, UI/UX, game feel, and market positioning. Not just marketing. We help make your game better before it hits Steam.
Transparent Reporting
Real-time dashboards showing everything: sales numbers, Steam key distribution, influencer coverage, marketing spend, and campaign performance. You'll always know exactly what's happening with your game. No hidden metrics, no surprises.
Developer Funding
Need financial support while your game is in development? We offer monthly bonus cash to help you keep creating while we handle marketing. Your success is our success. We invest in your game because we believe in it.
Franchise Building
We don't just publish one game. We help build franchises. Steam bundles, DLC strategy, sequel planning, cross-promotion between titles, and long-term community building. Your first game is just the beginning.
OUR REVENUE MODEL
Unlike traditional Steam publishers who take 30-50% of your revenue from day one, Mad Octopus uses a developer-first model. We only succeed when you succeed.
Tailored
Every contract is written around your game and what you need from us. No template deals.
Our Cut
We only earn when your game earns more. If it doesn't grow, we don't get paid.
Upfront Fees
Zero. No setup fees, no marketing fees, no hidden costs. We share the risk.
Every deal is flexible and negotiable, and released games are welcome too, even if your launch was more than a year ago. It depends on what services you need and the scope of the project. We'll find a split that works for both of us. No cookie-cutter contracts.
GAMES WE'VE PUBLISHED ON STEAM
Our track record speaks for itself. From roguelites to simulators, we've helped indie developers succeed on Steam.
Forest Hustle
Released on Steam
Incremental 3D | Mike Forest
Laundering Simulator
Very Positive on Steam
Simulation | Ritual Interactive
SWAT Commander
Mostly Positive on Steam
Tactical FPS | Red Mountain Games
READY TO PUBLISH YOUR GAME ON STEAM?
Send us your Steam key and a link to your game. We'll play it, give you honest feedback, and if we're a good fit, we'll create a custom publishing plan together.