Beta - opening soon
Sponsored TikTok, Reels, Shorts, YouTube and Twitch coverage for indie games. Paid-creator marketplaces are popping up all over gaming - we have worked with these creators for years, so we are opening our own version: cheaper, human-scoped and built for indie budgets.
Game, budget range, platforms and launch window. Campaigns work for launches, sales, updates and announcements - not just release day.
We come back with hand-picked creators from our roster, their real rate cards and concrete deliverables. Nothing is booked until you approve every pick.
We book and coordinate the creators, collect the content links, and the report lands in your Dev Hub - with reuse rights to the content included.
The big marketplaces start at $5,000 minimum spend. Indie budgets deserve a real option - our campaigns are scoped from $500.
The industry standard is a 20% platform fee. We take 10% - at the same budget, the creators covering your game simply earn more.
On the big platforms the studio gets NO license to reuse creator videos - ads or store page need separate consent. We negotiate reuse rights into every booking, upfront.
No bots, no view farms, no curator key-mules. We check what a channel actually plays before it ever enters the roster - it's the same discipline we run our free key hub with.
You set your rate card - per video, per stream hour, per platform. We bring you campaigns that fit it, you decide per offer.
No middleman stack. A 10% platform cut instead of the usual 20% means more of every campaign budget reaches you.
300+ vetted indie titles in our catalog and studios who actually answer. If you already cover indies, this is the paid layer on top.
Already on paid platforms? Good - creators multi-home. Send your channel and rate card to info@madoctopus.fun and you are in the scoping pool from day one.
We already run creator campaigns weekly - today with free keys and demo pushes, soon with paid placements on top. Fresh numbers from this month:
250 keys offered to 1,500 genre-matched creators. 197 claimed within hours - the waitlist drained itself the same day.
Keyless demo announcement to 3,000 curated creators: 63.6% opened, first opens within minutes of the send.
4,000 creators reached with a 72.8% open rate - the kind of number most newsletters only dream about.
And we guard these campaigns like our own launches: this week alone we dismantled a 35-page fake-curator network and cut 100+ key farmers from the base. Read how we keep it clean →
We are assembling the roster and running the first campaigns by hand. Developers: open the Dev Hub, find the Paid Creator Campaigns tile under Services and hit "Notify me when it opens" - you will be first in line. Creators: mail us your rate card today.