FOR DEVELOPERS AND PUBLISHERS
Put your Steam game in front of creators.
Add your game once. Vetted YouTubers, streamers and curators pick up keys themselves, and you see who took one and what they made with it. Free to start.
180+
vetted creators
650+
games in the hub
80+
bundles live on Steam
How it works
1
Join with your email
Two minutes. The free plan needs no card, and you can switch plans later.
2
Add your game by its Steam link
We pull the art, description, price and reviews from Steam. Coming soon pages are welcome, that is when creators help the most.
3
Drop in Steam keys, or a demo link
Generate keys in Steamworks, which costs nothing, and paste them in. No keys yet? A link to your free demo works too.
After that it runs on its own: creators get an email when keys land, every claim is logged under the creator's name, and videos about your game show up next to it.
What it costs
No subscription anywhere. Pick one when you join.
Free
$0
- 1 game, with no strings attached
- Creators pick up keys themselves and you see who took one
- Bundle matchmaking and Playtests
One-time
$9.99
- Up to 30 games and every developer tool: Steam page audit, press kit page, release date planner, bundle images, Autopilot
- We announce your game to 1,000+ content creators from our mailing list
- One payment, lifetime access, no subscription
Questions developers ask first
Does it cost anything to give out keys?
No. Steam lets you generate keys for your own game for free in Steamworks, and adding them to the hub is free on every plan. You decide how many keys go in and how many one creator may take.
Who are the creators, and who lets them in?
YouTubers, streamers and Steam curators who applied and were approved by hand, one by one. We check the channel before approving it, and we cut off accounts that turn out to be key farmers or resellers.
What stops someone from taking keys and selling them?
A creator gets one key per game by default. Extra keys for the same game unlock only after they post coverage of it. You see every claim with the creator's name, you can flag anyone who looks wrong, and you can revoke a single creator's keys in Steamworks instead of cancelling the whole batch.
My game is not out yet. Is it too early?
No, this is the best time. Add the coming soon page, mark the build as early if it is, and set a coverage embargo date if you need one. Creators see both on the game card.
I do marketing for a studio. Can I add their game?
Yes. Join with your own email and add the game. When your address does not match the support email on the Steam page we check the game by hand before it goes live, so tell us in a line who you work for.
Do I have to make a bundle?
No. Bundles are one tool among several and plenty of developers never make one. You can use the hub only to get keys to creators.
Two minutes from here to your game in the hub
Join, paste the Steam link, add keys when you have them.
Add your game