PUBLISH YOUR GAME ON STEAM. KEEP YOUR SOUL.
More than an indie Steam publisher: we run the hub where a developer gets everything needed to launch a game well, in one place. Hundreds of indie studios inside, bundle matchmaking, creator mailings with live dashboards, free Steam page audits, localization - and full-service publishing with no corporate BS for games that need a partner.
WHERE DEVELOPERS, CREATORS AND A PUBLISHER MEET
Mad Octopus is three things at once: a free launch hub for Steam developers with everything in one place, a free key hub for content creators, and a full-service indie Steam publisher. Pick your door.
Dev Hub FOR DEVELOPERS
Everything a developer needs to launch well, in one place: bundle matchmaking with hundreds of indie studios, self-serve key mailings to 24,000+ creators with live campaign dashboards, free Steam page audits, localization, media tracking and Steam news. Free to join.
Join the Dev HubCreator Hub FOR CREATORS
Apply once, get human-approved, then grab Steam keys for hundreds of indie games - free, no obligations, no embargoes. Fresh key drops every week, early access for creators who deliver.
Join the Creator HubPublishing FOR YOUR GAME
Need a real partner behind your launch, or a second push for a game that's already out? Terms tailored to your game, zero upfront fees, aggressive marketing, honest contracts.
Submit your gameCOMPANIES WE WORK WITH
Trusted partners in the indie game space.
The Indie Steam Launch Checklist
A 12-month operational playbook for shipping your game on Steam. 100+ checkboxes, real 2026 benchmarks, written by a publisher with 10+ years in indie. Free PDF.
YOUR INDIE STEAM PUBLISHER
Not your typical corporate Steam publisher. We're rebels with a track record.
Built by a Developer, For Developers
I'm Piotr Karbowski. I spent years working with PlayWay, helped build companies like Rockgame, Games Incubator and more. Turned around CreativeForge Games as CEO during its darkest hour, improving its financial situation 10-fold.
But I got tired of the cash-grab approach. The corporate BS. The way big publishers treat developers like disposable assets.
So I started Mad Octopus to do things differently. Because I'm a designer myself, I understand what you're going through. And I can help in ways traditional publishers can't.
My Philosophy
This is YOUR game. You decide the terms, not me. Some games need a full launch push, others are already out and need a second wind. Every situation is different, and I write the deal around what makes sense for you, not around a template.
I'm not here to own your game or control your vision. I'm here to help you sell it. Marketing, porting to consoles, design feedback, whatever you need. I only succeed when you succeed, so I'm taking the risk with you.
Let's talk. No corporate bullshit. Just two people who want to make great games succeed.
Games I've Worked On
Not just talk. Here's proof I know what I'm doing.
POSTAL: Brain Damaged
95% Positive (7,874 reviews)
Boomer Shooter | Running With Scissors
Hacker Simulator
75% Positive (1,073 reviews)
Simulation | Save All Studio
Phantom Doctrine
74% Positive (3,691 reviews)
Strategy | CreativeForge Games
Hard West
73% Positive (3,982 reviews)
Turn-Based RPG | CreativeForge Games
Robin Hood: Sherwood Builders
68% Positive (881 reviews)
Action-Adventure RPG | MeanAstronauts
Aircraft Carrier Survival
61% Positive (1,059 reviews)
Strategy | Gambit Games Studio
How I Can Help You
Funding & Support: Monthly bonus cash to keep you creating while we market your game.
Design Expertise: I'm a designer myself, so I can help polish your game's UX and visuals.
Marketing That Works: TikTok, Twitch, YouTube. I market like mad because your success is my success.
Industry Connections: Years of relationships with influencers, platforms, and media.
Transparent Process: Real-time dashboards showing sales, keys, and influencer coverage.
Flexible Deals: Every game is different. Let's talk and find what works for you.
I aim to help one ambitious indie project per month. Could yours be next?
WHY CHOOSE US AS YOUR STEAM PUBLISHER?
Because we're not like those other Steam publishers. We actually care about your success.
Win-Win Contracts
No template deals. Every contract is built around your game, its stage and what you actually need from us. We only make money when your game makes more. No hidden fees, no bullshit.
Transparent Dashboards
Real-time sales data, key distribution, and influencer coverage. You'll know exactly what's happening with your game, always.
Aggressive Marketing
We market your game like it's our own child. TikTok, Twitch, YouTube, Twitter, we're everywhere, making noise.
Franchise Building
We don't just publish games, we build franchises. Bundles, sequels, and monthly bonus cash to keep you creating.
No Sneaky Clauses
Our contracts are straightforward. No legal jargon designed to screw you over. What you see is what you get.
Developer First
You're the creator. We're here to amplify your vision, not change it. Your game, your rules, our megaphone.
HOW WE PUBLISH YOUR GAME ON STEAM
A simple, transparent Steam publishing process designed around your game's unique needs.
- 01
Contact Us & Schedule a Call
Fill out the contact form or reach out directly. We'll schedule a call to get to know you and your game. No corporate presentations, just a real conversation between developers.
- 02
Discuss Your Needs
We talk about what you need. The spectrum is full: just marketing, porting to consoles, design feedback, funding support, whatever helps your game succeed. Every project is different, and we adapt to you.
- 03
Game Testing & Feedback
We put your game through our network of testers. You'll get honest, actionable feedback on gameplay, UX, and market fit. No sugarcoating, just real insights to make your game better.
- 04
Create Tailored Plan
Based on your game and goals, we create a customized plan: WHAT we'll do, WHEN we'll do it, and HOW we'll approach your specific market. Timeline, milestones, marketing strategy, all tailored to you.
- 05
Execute & Make Money
We get going. Marketing campaigns launch, influencers get keys, your game gets seen. We work our asses off because we only win when you win. Let's make some money together.
Every Deal is Flexible
Your game is unique. Your situation is unique. So why should our deal be cookie-cutter? Let's talk and figure out what works best for both of us.
JOIN THE REBELLION. BE SEEN. BE SOLD. BE RESPECTED.
Stop getting screwed by traditional publishers. Let's build something legendary together.
Steam Publishing Tips, in Your Inbox
Monthly newsletter for indie devs: launch case studies, wishlist tactics, Steam algorithm changes. No spam.