Question 1

What exactly does Mad Octopus do as a Steam publisher?

Accepted Answer

We're an indie Steam publisher that helps developers get their games noticed and sold on Steam. We handle marketing, PR, influencer outreach, Steam page optimization, and more. We work with you to create a tailored strategy that fits your game and your goals.

Question 2

Do you have to be listed as the publisher?

Accepted Answer

Not at all! We're flexible. We can be your official publisher, co-publisher, or work entirely behind the scenes without any visible branding. Some developers prefer to keep their indie identity—we totally get that. What matters is getting your game sold, not who gets the credit.

Question 3

What's the difference between publisher and co-publisher?

Accepted Answer

As a publisher, we handle the full publishing process—marketing, PR, store optimization, influencer outreach, and more. As a co-publisher, we share responsibilities with you or another partner. You might handle some marketing while we focus on PR, or vice versa. It's all negotiable based on what you need.

Question 4

Can you work without being visible at all?

Accepted Answer

Absolutely. We can operate completely in the background—handling marketing campaigns, reaching out to influencers, optimizing your Steam page—while you remain the sole face of your game. No one needs to know we're involved unless you want them to.

Question 5

What's your revenue model?

Accepted Answer

We only make money when you make money. Typically, we take a percentage (around 10-15%) of revenue after you hit a certain number of copies sold. The exact threshold and percentage? That's negotiable. Some deals kick in after 1,000 copies, others after 50,000. Your game, your call.

Question 6

Are there any upfront fees?

Accepted Answer

No. Zero. Nada. We don't charge upfront fees because we believe in sharing the risk. If your game doesn't sell, we don't get paid. Simple as that.

Question 7

What services do you offer?

Accepted Answer

The full spectrum: marketing strategy, social media campaigns (TikTok, Twitter, YouTube), influencer and streamer outreach, Steam page optimization, PR and press coverage, trailer consultation, community building, and even console porting assistance. We tailor our services to what your game actually needs.

Question 8

Do you help with console ports?

Accepted Answer

Yes! We can help coordinate porting your game to Nintendo Switch, PlayStation, and Xbox. We work with trusted porting partners and handle the business side of getting your game onto consoles.

Question 9

How do I know if my game is a good fit?

Accepted Answer

Send us a Steam key and a link to your game. We'll play it, run it through our testers, and give you honest feedback. If we think we can help, we'll propose a plan. If not, we'll tell you straight—no BS.

Question 10

What makes you different from other publishers?

Accepted Answer

Transparency and flexibility. We show you everything—sales numbers, key distribution, influencer coverage. Every deal is custom. And we actually care about indie developers because we come from that world ourselves. No corporate nonsense, just results.

FREQUENTLY ASKED QUESTIONS

Still have questions?

FREQUENTLY ASKED QUESTIONS

Still have questions?