Steam Store Page Requirements and Capsule Sizes (2026): Every Asset, Every Rule

Store capsules and screenshots

These are the store assets Steamworks marks as required. Sizes are exact; Steam generates the smaller variants itself, so upload the full size and check how it looks scaled down.

Library assets

Shown to people who already own the game, in the Steam library, on the Deck and in the mobile app. They are required for release and they are where a page that looked finished suddenly is not.

Icons

Trailer specs

• Required. Valve lists at least one trailer as part of the release process; a Coming Soon page without one is allowed but converts badly.
• Up to 1920 x 1080, 16:9 preferred (4:3 accepted), 30/29.97 or 60/59.94 fps.
• H.264 video + AAC audio in .mp4, .mov or .wmv, bitrate 5,000 kbps or higher. Audio is transcoded to stereo, so do not rely on surround.
• Gameplay first. Valve's own guidance is to lead with a gameplay trailer and hold the viewer inside 10 seconds. The custom thumbnail must be a frame from the video.
• Order matters: the first trailer autoplays. Put the newest gameplay trailer first and demote the announcement teaser.

Text fields and settings Valve checks

• Short description, under 300 characters. It shows in search results and on the capsule hover, so it is your second most-read asset after the header.
• About this game with feature bullets, plus system requirements for every OS you ship.
• Up to 20 tags. The first ones you set carry the most weight; put genre and sub-genre first, then setting and features. Wrong tags bring the wrong players and the wrong reviews.
• Genres, features and languages: single/multiplayer, controller support, achievements, Cloud, and interface / audio / subtitles per language. Steam displays exactly what you tick, and a ticked feature that does not exist is a refund.
• Content survey: Valve's mature-content questionnaire, plus the AI disclosure. If any art, text, audio or code was generated with AI, you declare it here and it shows on the page.
• Legal line, support contact, release window or date, price, and the developer and publisher names as they will appear.

Why capsules get rejected

• Text other than the title. No review quotes, no award laurels, no "coming soon", no "20% off". Steam adds its own labels on top of your art.
• Illegible title. The logo must read against the background at every size. Shrink the small capsule to 50% on your screen; if you cannot read it, neither can anyone else.
• Different game per size. All capsules should be the same key art, recomposed for the aspect ratio, not five unrelated images.
• Screenshots that are not screenshots. Concept art, renders, mock-ups and images with marketing text fail the "gameplay only" rule.
• Features promised in the description that the build does not have. Valve plays the build during review and compares.

Localized capsules are allowed and worth it: you can upload a header and small capsule per language, so the Japanese or Chinese title appears to players browsing in that language.

Review time and Coming Soon

Once every required field is filled, you submit the page and Valve reviews it in one to five days. After approval the page goes public as Coming Soon with a wishlist button, and it must stay visible for at least two weeks before release. Changes to a live page publish without a new review, so you can iterate on capsules while wishlists accumulate. The full sequence, including the build review and the 30-day rule for first-time accounts, is in how to publish a game on Steam.

What capsule art costs

A full set (all store capsules, the library set and a transparent logo) from a freelancer who has shipped Steam pages before runs $150 to $800 in 2026; studios charge $1,000 to $3,000 and add the trailer end card and social crops. If your budget has room for one paid thing, this is it: the header capsule is the ad every player sees before they decide to click. The rest of the launch budget is priced out in how much it costs to publish a game on Steam.

The brief to hand your artist

• One key art composition, delivered as: header 920x430, small 462x174, main 1232x706, vertical 748x896, library capsule 600x900, library header 920x430, library hero 3840x1240 with the 860x380 safe area respected, library logo on transparent PNG, app icon 184x184, shortcut icon 512x512.
• Title as a separate layer; a version of each capsule with no text at all (for localization and for the bundle header).
• Legibility check: the small capsule must read at 50%; the hero must work with the logo in the bottom-left position.
• Layered source file (PSD or equivalent) and the fonts or a license note, so you can recut sizes later without going back.
• Three genre references from Steam pages that convert, and one thing the game is not, so the art does not promise the wrong genre.

Before you submit, run the free Steam page audit in the Dev Hub: it flags missing assets, short-description length, tag mismatches and how crowded your release window is. When you later make a bundle, the hub's bundle images generator composes the 707x232 bundle header and the other bundle formats from both games' existing capsules, text-free, in one click.

FAQ

Official references: store graphical assets, library assets, icons, trailers. When this page and Steamworks disagree, Steamworks wins.